Our strength is to break up the complex political environment. We support and accompany our clients and translate the European ciphers. This creates new skills and solutions.
The basic formula of success is the insight into stakeholder structures and the permanently ongoing decision-making processes. But only those who understand the needs of their clients can enter into a fruitful dialogue. Credible communication? This is us.
We help our partners to plan ahead. We stay close to the client, inform and evaluate, communicate with target groups – from the legislative nucleus to the formulated regulation or guideline.
Europe after the Federal Election 2017
Bavarian Representation Brussels
16. October 2017
For the Hanns-Seidel-Stiftung in Brussels, Ottmar Berbalk had the lead. He started an economic debate on the prospects of Europe after the general election and was joined by two MEP heavyweights from the Economic and Monetary Affairs Committee, Prof. Dr. med. Angelika Niebler and Ludek Niedermayer.〉
Creating Digital Value for Europe
Press Club Brussels
26. April 2016
How does European industry tackle the digital revolution? Which political framework is set by policy makers? What is the impact of Big Data and how to create robust new business models? What kind of infrastructure do we need to compete and succeed in global competition?
BMW Brussels and Berbalk Communications invited German MEP Sabine Verheyen (EPP), EU-Commission Director Paul Nemitz and economist Dr. Vera Demary from IW Cologne to explain and discuss their views on the impact of the digital revolution to a senior audience representing stakeholders from EU- Institutions, media and industry.
Participants agreed that the responsible use of data will be fundamental to win consumers trust helping to come up with successful business models. Big Data is Smart Data, a fact applying to big players and SMEs at the same time. However individual national interests differ within Europe. Exceptions had been granted under the General EU-Data Protection Regulation and it will be challenging to achieve a level playing field. Yet the transformation towards a data-driven economy creates every day more momentum and remains as the major challenge for established industries, their processes and ways of thinking〉
COP21 – Which Consequences are drawn from Paris to the European industry?
24. November 2015
International Top-Event at the end of the year 2015 in Strasbourg: Which consequences are drawn by Europe’s regulators and what is the impact on European industries? BMW and Berbalk Communications invited MEPs, media representatives, environmental experts and a trade unionist to discuss this question over a political dinner in the European Parliament in Strasbourg.
Peter Müller (Der Spiegel) moderated the event. Angelika Niebler (CSU/EPP) co-hosted the dinner and was particularly interested in the opinion of BMW’s supervisory board Stefan Schmidt. All guests took exciting facts and figures about high investments in jobs and future technologies back home.〉
Mobility + Networking = Sustainability
Press Club Brussels
13. October 2015
The 5th Political Salon of Berbalk Communications highlighted “Mobility and Networking = Sustainability”. Berbalk Communications and BMW European leaders discussed traffic and transport issues of the 21st century. Luxemburg Infrastructure Minister Francois Bausch (Green) and Herbert Reul (Chairman of the CDU / CSU parliamentary group in the European Parliament) united the goal of an intelligent car, which is computer-controlled and able to move economically and safely. Ottmar Berbalk involved the audience from EU institutions, media and companies in a lively debate that focused on the World Climate Conference COP21 in Paris at the end of the year.〉
Big Data Competition Digital Market
Renaissance Brussels Hotel
15. June 2015
The Digital Revolution picks up more speed every day and transforms our daily lives in all areas. The dimensions are gigantic: 315 million Europeans use the Internet every day: they communicate, buy online and comment in social communities. Europe’s share in the global digital market is 27%, the same level like the US.
That is why BMW and Berbalk Communications have organised a political panel on “The Digitalisation of the European economy – Big Data – Competition – Digital Single Market” on the 15th of June in Brussels. US Ambassador to the European Union, Anthony L. Gardner, the internal market spokesman of the European People’s Party in the EU-Parliament, Andreas Schwab and Khalil Rouhana from the Directorate General of the German Digital Commissioner Gunther Oettinger discussed important questions on the European Digital Single Market:Who plays what role in setting the political framework?
In addition more than 40 high-ranking guests from the European Parliament, the European Commission, the Media and the industry discussed the future challenges together with the speakers.〉
The future of Europe
Renaissance Hotel Brussels
15. December 2014
December 2014 Great, current and controversial – BMW Brussels and Berbalk Communications have been organising a political Saloon in Brussels with the main topic on the future of Europe – a new architecture for more than 504 Mio. EU-Citizens
“Investment Package, Union Capital Markets and Industrial Policy – When and how does the European strategy work?”
Andreas Sauer (BMW) welcomed his guests and introduced a lively debate of the panelists. Hans-Jürgen Moritz (Focus) led through the debate with liberal German MEP Michael Theurer, Michael Koehler (Director EU-Commission) – the former Head of Cabinet of Commissioner Oettinger and Valerie Herzberg member of the Cabinet of EU-Commissioner and Vice President Jyrki Katainen.〉
How big Data will influence tomorrows transport
BMW Representation Brussels
5. September 2014
Politics, Business and Public are talking of a new trend in transportation: the connected car. The smart car of the near future is essentially part of a gigantic data-collection engine. Is this a realistic vision? What role plays politics in this technical challenge? Do we need more regulations to protect our date?
What is Europe’s position in the competitive global market? Who is in the driving seat: data companies or car manufacturers? We discussed this topic with MS Magda Kopczynska, Director in charge of Innovative and Sustainable Mobility, DG Move, MEP Jan Philipp Albrecht rapporteur of data-protection, MEP Markus Ferber and Jim Beveridge, Senior Director International Technology Policy, Microsoft and a representative from the management of BMW Group.〉
Ottmar Berbalk worked 30 years as a journalist in Germany and Europe including several years as head of the editorial team of “Focus” in Brussels. His journalistic background is the foundation for not only understanding the political process, but also the people who shape it in the EU. He is interested in the future of media, energy, data protection and financial services in the internal market. His international network at the highest European level is an asset in our daily work and in supporting companies and associations in regulatory matters.
As the owner of Berbalk Communications, Ottmar specializes in the implementation of strategic communications objectives. He also uses his know-how as a moderator, media trainer and coach.
Bettina Appel graduated in political science and worked as a journalist and editor before moving to the communications industry. Bettina has been supporting international organisations, associations, companies and NGOs for 25 years, following her credo “Effective communication changes the position and leads to a change in perception”. In addition to her role as a partner at Berbalk Communications, Bettina is a member of the EU Commission’s external spokesperson team and focuses on digitisation, culture and education, brexit, justice and civil rights.
Jürgen Debusmann has 25 years of experience in the international management of companies. After university, he worked in the technical sales of various companies with target markets in Europe, USA and Asia. He joined the Economist Group, where he assumed responsibility for sales in the German-speaking countries and took lead as CEE and as an expert in brand communication. In this exciting time of digital change, he accompanied a large number of his own projects, as well as those of our national and international clients. Jürgens’s focus is on the Tech Sector, Media and Transport.
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